Pink clay aids in skin rejuvenation and improving elasticity. It is high in iron oxide and silica, which help nourish the skin. Coffee is an excellent exfoliant and helps in cellulite reduction. With the gentle scrubby nature in the soap, its highly effective to remove the dead cells. At Earthen Myrra, we follow a traditional soap making technique call the Cold Process Method. It takes 4 weeks to cure. Usually all the soaps are made in small batches on regular basis to maintain the stock. Shelf life: 8 Months( its safe to use even after 8 months but since these are natural soap bars and are all scented with essential oils only, the fragrance fades away)